A product designer and creative leader passionate about empowering my team, promoting collaboration, and enhancing digital product experience one pixel at a time.
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Currently elevating people's lives with a smarter way to pay at Uplift.
Everything in my journey so far has led me exactly where I need to be - integrating the needs of people with the possibilities of technology.
As a current Product Design Manager at Uplift, my journey into the world of design has been nothing short of interesting. My educational background includes a degree in Graphic Design and a minor in Advertising from Fullsail University.
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Initially, I envisioned myself excelling in the visual marketing design field, but as I took on more responsibilities, my career path led me to manage the entire marketing team. Through my leadership, I successfully scaled up both onshore and offshore teams, established standard operating procedures, design systems, and workflows that greatly improved efficiency.
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During this time, one of my esteemed mentors helped me tap into my desire to build things from the ground up, which ignited my passion for product design. I began to contribute to user journey mapping, research, UI/UX design, and usability testing, which ultimately solidified my passion for creating products from ideation through execution.
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Since then, I have dedicated my professional journey to product design, and it has been nothing short of fulfilling. I take great pride in bringing innovative ideas to life, and I am excited to see where my passion for product design will take me next.
Tools & Expertise
Figma Sketch Adobe XD Illustrator Photoshop Balsamiq Protopie Invision Zeplin Overflow Usertesting.com
Leading Design Teams User Experience Design User Interface Design Information Architecture User Research Journey Mapping Persona Development App/Mobile Design Responsive Design
Work Experience
June 2019 - Present
Uplift
Manager, Product Design
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Lead, mentor and inspire a team of UX and UI designers to conceptualize, critique, execute, and validate experience frameworks.
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Partner with leaders and stakeholders to strategize on long-term business relevant design direction.
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Set up standard operating and recruiting processes, design systems, workflows for efficiency and cross-functional collaboration, and sourcing and growing talent within an organization
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Weekly 1:1 check-ins, monthly core strengths assessments, mentorship and leadership development to retain top talent
Product Manager, Agent Products
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Drove product capabilities on Agent Standalone tool for the Travel Advisor market and successfully launched Agent Connect, an API integration solution for Agent booking tools.
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Partnered closely with business, customers and tech leads to drive cross-functional product strategy and projects for a B2B2C market
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Wrote and defined detailed product requirements and design specs, and documented edge cases.
Principal Designer, Product Innovation
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Designed visual stories, conducted user and market research and engaged cross-functionally in the rapid development process from ideation to minimum viable product.
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Designed the end-to-end experience of Agent Connect
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Contributed in journey mapping, UI/UX designs and user testing of multiple initiatives including 0% financing rollout, Pre-qualification Widget, which aimed at empowering consumers with financial options in the awareness / considerations stages of shopping, new and improved offer selectors to increase conversion by 30% and UX optimization for returning users.
April 2018 - May 2019
Pinn
Manager, Product | Brand
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Held regular white-boarding sessions and stakeholder meetings to gather requirements and design feedback.
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Partnered with engineering and product on roadmap, design feasibility and sizing

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Mapped user journeys, designed product UI and created prototypes for Pinn AuthX - a customizable authentication software solution.
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Redesigned the company website in alignment with the company mission and vision statements, while maintaining the brand integrity and voice.
May 2016 - April 2018
nuVizz
Marketing Manager
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Contributed toward growing and scaling the marketing team both in the US and in India.
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Set up standard operating processes, design systems, and workflows for efficiency and cross-functional collaboration on the team for 2 B2B and 1 B2C platforms.
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Lead prioritization meetings with stakeholders, while building vision and strategy and effectively communicated the requirements to the team.
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Developed and oversaw SEO, SEM and Social Media campaigns. Increase traffic and in turn conversion by 2x.
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Conducted consumer research, competitive analysis and defined measurable and actionable metrics for digital marketing campaigns
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Visual Designer
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Sole contributor on building a clear and strong brand identity and narrative for WorkLLama, a talent community platform - nuVizz’s first 0 to 1 B2C SaaS solution launch.
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Lead and executed a full rebranding effort of WellRyde, a trip dispatch and billing software.
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Contributed on a wide range of digital and print visual designs for the marketing and sales team
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Education
Winter Park, FL
Full Sail University
Bachelor of Science in Graphic Design, Minor in Advertising
Graduated magna cum laude